SwatchBOX
marketing plan
To recap on what was discussed on Weds:
Product = Designer swatch abstracts, hand
painted to specific customer ideas/spec produced and shipped by
Chez and Al.
Domain = www.swatchbox.com
The idea is to use affiliate marketing to generate
sales for the mood boxes.
Site.
Very simpy 3-4 page site with not too many examples of work. Home
page, about and qestionairre order form. The emphasis to be on getting
the customer to fill in the form /without/ too many distractions.
- Home page - tiled images
or swatch box examples and simple logo with
a atright talking description or the product.
- About page for reference - avoiding telephone
numbers and obvious
address etc
- Questionaire for ordering
- Possible 'in stock' shopping cart page as well,
as long as it tracks.
To
Do
- Buy the domain
- Logo and digi pictures for Bry
- Jenny to sort out hostong
- Marketing blurb
- Qestionnaire for the Mood Box
- Bry to build site (commission to be agreed with
Jen/Bry)
- Test and mystery shop the site
- Launch of affy program - Jenny to negotiate best
possible deal with network for tracking
Any more thoughts to add?
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